I often attend B2B Marketing events where someone is trying to learn more about how to use Social Media for marketing. Two things are apparent. First, there is a sense that Social Media Marketing is a wholly separate discipline from…
As we come to the end of a year everyone in the media and media wannabes create their top 10 lists and predictions for the New Year. One of those going into this year from IDC was that the “C-suite…
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Occam's Razor by Avinash Kaushik
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